Nir Eyal

Nir Eyal is the author of two bestselling books: Hooked: How to Build Habit-Forming Products, and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.

He is an expert on the intersection of psychology, technology, and business and is best known for his work on habit formation, behavior design, and productivity. Through his engaging and insightful videos, you will learn the psychology behind habit-forming product design, and how to become indistractable, where you control technology vs it controlling you. Discover time management and focus strategies, productivity hacks, work-life balance and so much more.